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B2B message testing
What your ideal customers think when reading your messaging?
Preference testing
Discover which landing page or value proposition works best.
B2B buyer intelligence surveys
Survey your ideal customers.
B2B user testing
Prospects browse and evaluate your site. Learn what they think of it.
Outbound email testing
Get feedback on your outbound email from the people you're pitching.
Use cases
Achieve message-market fit
Product-market fit can't exist without message-market fit.
Get internal consensus
Should we say it like this or that? Find what resonates with your customers.
Speed up feedback loops
Instead of learning in months, learn in hours.
Validate your messaging
Is your messaging clear, relevant, and striking a chord?
Identify pain points and desires
Find out what your customers want and how they want it so you can sell better.
Stand out from the competition
Escape the sea of sameness, make it clear why they should choose you over the competition.
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Mastering messaging and the importance of message testing
B2B Message Layers framework
The definitive guide to message testing
What is message testing?
Win on messaging
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All blog posts
What is copy testing: Evaluate & optimize messaging effectiveness
What is positioning? 5 steps to help your brand stand out
How to conduct user testing to increase adoption
B2B Message Layers framework
How to enter your buyer's consideration set by marketing to their peers
10 questions to ask your target audience in a messaging audit
How to match your messaging to your customers' needs and wants
How to improve messaging resonance with qualitative measurement
How to craft compelling email messaging and increase revenue
The art of B2B messaging: A step-by-step guide [+Framework]
How to use qualitative insights to create messaging that resonates with your audience
How to use message testing to boost B2B SaaS sales
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