IntelligenceBank

Sometimes, people show interest in your product, but if the message isn’t clear, many will simply walk away.

That’s what’s happening with IntelligenceBank, our latest spotlight in Do You Even Resonate? (suggested by Trevor Ausbruch).

We ran a messaging test aimed at marketing and brand leaders in sectors like banking, finance, insurance, healthcare, and higher education (companies with 1,000+ employees).

While their main value proposition received solid interest (4/5 median score), the messaging lacked clarity overall.

Here’s how they can improve:

1. Clarify your offering.

Get straight to the point. Use fewer commas and break down what you do in simple, direct language that anyone can understand.

2. Explain the AI benefits.

People are unclear about how the AI feature actually works and what it does. Be specific and highlight how it helps users.

3. Show your uniqueness.

What makes IntelligenceBank stand out from other asset management tools? Make your differences clear in a competitive market—just look at G2 for context.

4. Avoid generic stock photos.

Overloading with cheesy stock images frustrates users. Tone it down and focus on visuals that add real value.

By addressing these four areas, they can drive more conversions and create stronger engagement.

Want to be featured in Do You Even Resonate? Share your URL and ICP with us at [email protected]