Kloudle

A company’s value proposition grabs attention, but as visitors read further, their interest fades.

This was exactly the case for Kloudle – our newest participant in “Do You Even Resonate?” (nominated by Akash Mahajan ☁︎).

The homepage initially caught attention, but interest in learning more only scored a 3.1/5.

We presented their homepage to DevOps professionals (their target audience) and uncovered four key problems:

#1 Grammar errors.

“The text feels unrefined, like it was written by a non-native English speaker.”

Poor grammar and awkward language hurt credibility, causing doubts about the company’s legitimacy. Users were left questioning whether the business was trustworthy.

(Tip: Hire a native English copy editor)

#2 Lack of clarity on scan features.

“I expected more information on what the scans actually include.”

DevOps professionals are technical and want specifics. The product’s functionality is unclear, creating confusion about its true value.

#3 Vague value proposition and weak differentiation.

“There’s nothing that sets you apart from other vendors. Why should I choose you?”

Potential customers need to know why your product is better or different from competitors. Call out major players in the market and explain how your offering stands apart.

#4 Confusing pricing model.

“I don’t understand if scanning one vulnerability costs $30.”

Pricing details, including $30, credits, and pay-as-you-go, are unclear, especially for businesses managing multiple accounts. Does $30 apply per scan or per account?

Watch the full video for more insights.

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