Salad

The toughest challenge in messaging? Saying something that truly resonates with your audience.

Salad, a cloud solution for AI/ML, has mastered this. With a focus on data scientists, they lead with a bold, clear promise: “Save up to 90% on compute costs”—and they back it up with specifics like “from $0.02/hr”. This value proposition strikes a chord with their Ideal Customer Profiles (ICPs), who know the pain of expensive GPUs.

But naturally, questions arise: “How can they offer such low costs without compromising quality?”

Here’s how Salad tackles this:

• Consumer-Grade GPUs: They use GPUs that might otherwise go idle.
• Leverage Unused Compute Power: 90% of the world’s compute resources sit idle for 20-22 hours each day, and Salad capitalizes on this opportunity.

While Salad’s messaging hits the mark in highlighting the benefits their audience wants, there’s room for refinement:

1. Address Security Concerns:

“How does Salad manage security across a distributed network of consumer GPUs?”

“Are these GPUs from a transient ‘computesharing’ network? How secure is that?”

2. Reinforce Reliability:

“Will the GPUs be available when needed, or could they drop out in the middle of a process?”

3. Build Trust with Professional Design:

“Improve the website’s imagery and eliminate duplicated text for a more polished, trustworthy feel.”

With a few adjustments, Salad can make their messaging even stronger.

Want to learn how to refine your messaging like Salad? Get in touch with us today.