Discover the art and science of compelling messaging
This B2B messaging course is designed to empower you with the knowledge and skills to create messaging that stands out and effectively resonates with your target audience.
Throughout the course, you will learn how to:
- Develop a deep understanding of your target audience, their pain points, and aspirations, allowing you to tailor your messaging to their needs.
- Craft your strategic narrative, positioning, and copy that grab attention and drive conversions.
- Utilize the power of storytelling to establish emotional connections with your audience and make your messaging more memorable and impactful.
- Define your personas and their jobs to be done.
- Test and optimize your messaging using a data-driven approach, ensuring maximum impact and return on investment.
Course outline
- Definition of messaging
- Messaging strategy
- Messaging layers and elements
- Q&A with Peep Laja
- Cutting through the noise
- Messaging alignment
- Buyer personas: How to develop, validate and use them
- Messaging for jobs to be done
- Trends and POV
- Defining positioning
Watch this free B2B messaging course, to get all the knowledge and tools required to develop messaging that effectively resonates with your target audience, increases sales, boosts awareness, and improves customer engagement and loyalty.
Course trailer
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