Identify pain points and desired gains

"Whoever gets closest to the customer wins", said Bernadette Jiwa and she's is so right. Start by learning what your target customers want and how they want it. Then craft offers that hit home.

To sell more, learn how your audience thinks

Survey people in your target audience and learn how they think about the problems you solve, what they want, and how they want it.

What are the top pains they want to solve? What are their desired gains, the progress they're looking to make?

Use these insights to better understand their needs, improve your messaging and overall go-to-market strategy.

Wynter Buyer Intelligence Survey results. Examples of an open ended survey question and a scale question.

How to sell more: increase motivation, lower friction

Your messaging exists to convert more customers. It's going to be way more effective if it's relevant, timely and joins the conversation inside the mind of the prospect.

The only way to generate such messaging is to know the people you're selling to. Understand their pains, desired gains, challenges and priorities. Then ask yourself: what is the offer I need to design to meet their needs and address their pain?

Motivation is more powerful than friction.

If people *want* something, they're ready to deal with considerable friction.

  1. Identify the pains they want to get rid of, the desired gains, jobs to be done via buyer intelligence surveys.
  2. Write messaging that incorporates the learnings you got.
  3. Conduct message testing to identify friction in your copy - fears, doubts, uncertainties.
  4. Rewrite the copy with the message test insights in mind.
  5. Profit.

Get closer to your customers

Set up a test in minutes, get answers in hours.
Photo of Brad Kilpatrick
Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
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Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
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Shawn Josh
Founder & Lead consultant
Quantive.co
It gave me insights that I had never considered before (it happens a lot since I'm too close to the stuff I write). I think it could become my new favorite CRO tool.
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Scott Tousley
Head of Marketing
HubSpot
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.