Survey people in your target audience and learn how they think about the problems you solve, what they want, and how they want it.
What are the top pains they want to solve? What are their desired gains, the progress they're looking to make?
Use these insights to better understand their needs, improve your messaging and overall go-to-market strategy.
Your messaging exists to convert more customers. It's going to be way more effective if it's relevant, timely and joins the conversation inside the mind of the prospect.
The only way to generate such messaging is to know the people you're selling to. Understand their pains, desired gains, challenges and priorities. Then ask yourself: what is the offer I need to design to meet their needs and address their pain?
Motivation is more powerful than friction.
If people *want* something, they're ready to deal with considerable friction.
How to use Wynter Buyer Intelligence Surveys to identify pain points and desired gains