Most companies that struggle with getting consensus around what needs to be said will go with whatever the CEO says.
Nobody would promote messaging that doesn't work. But when all you have is opinions, choosing the highest paid person's opinion makes sense.
Wynter gives you data on what's actually working (or not) so you can get team consensus. Test your messaging and learn what's resonating with the target customer or what falls flat.
If people can't agree on what the right positioning and messaging should be, chaos reigns.
Sales will say one thing, marketers opt for something else, while senior leadership thinks about another thing. When people have conflicting opinions, but still need to deliver results, generate pipeline, and close deals, they'll likely use whatever messaging they think works best.
The root cause for all of this is lack of confidence in their messaging. Wynter helps you validate any messaging and get accurate insights on what works or doesn't. This way, everyone on the team can get consensus.
How to use Wynter to settle internal debates: