Most companies that struggle with getting to consensus about what needs to be said will go with whatever the CEO says.
Nobody would promote messaging that doesn't work - but if all you have is opinions, going with the the highest paid person's opinion makes sense.
Wynter gives you data on what's actually working - or not - so you can get to confident consensus. Test your messaging and learn what's resonating with the target customer, and what falls flat.
If people can't agree on what the right positioning and messaging should be, chaos reigns.
Sales will say one thing, marketers use something else while senior leadership thinks another thing. When people have conflicting opinions, but still need to deliver results - generate pipeline, close deals - then they'll likely use whatever messaging they think works best.
The root cause for all of this is lack of confidence in the messaging. Wynter helps you validate any messaging, and gives data on what works or doesn't. This way, everyone on the team can get to confident consensus.
How to use Wynter to settle internal debates