Make your copy more persuasive, convert more customers

On most websites, it's the copy that has the biggest influence on conversions. Data science findings show that copy is more than twice as influential as design in why visitors convert.

A data-driven way to improve your copy

Improving existing copy has been difficult - how do you know what to improve? That is exactly why we built Wynter.

Wynter gives you data on how your audience perceives your copy - what's confusing or unclear, what questions remain even after reading everything.

Fixing those issues is how you convert more customers.

An example of an open ended feedback from a messaging test. The overall theme of the answer is: everything is confusing and there's a little clarity about the product/service offered.

The symptoms of ineffective messaging aren’t easy to spot.

Getting someone to buy or sign up is a symptom, a lag measure. Sign up is the effect, to get more signups you need to focus on the cause (lead measures).

While a lag measure tells you if you’ve achieved the goal, a lead measure tells you if you are likely to achieve the goal.

Lags are measures are the key outcomes - demos booked, revenue, profit. They are called lags because by the time you see them, the performance that drove them is already passed. You can’t do anything to fix them, they are history.

It's extremely difficult to make "messaging convert better", but it gets dramatically easier if you focus on lead measures. I distill messaging down to these 6 measures:

1. Clarity. Do they get it?
2. Relevance. Is this aligned with their priorities and challenges?
3. Value. Do they want it?
4. Differentiation. Why choose us over alternatives?
5. Engagement. Is it interesting or boring? Do they want to keep reading?
6. Brand perception. Do we come across the way we want?

These lead measures track the critical components that drive messaging effectiveness. They predict success of the lag measure and are influenced directly by you.

Sometimes you want to focus on 3-4 lead metrics, sometimes all 6 matter. Depends on the page and its goals.

This is exactly how we've designed the message testing methodology at Wyntethe very people you're marketing to perceive your messaging

Make your copy more persuasive

Launch a message test in minutes, get results in 12-48h.
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Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
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Danny Postma
Alright, you got me hooked. This is such a quick, strong way to validate your value proposition. I'll be making massive changes now & submit for another test.
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Marcus Taylor
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
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Scott Tousley
Head of Marketing
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.