Most companies operate in mature, saturated categories. If we look at the top 20 or 30 companies in any category, we'll find sameness.
Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding, and indistinct in their communication.
Most companies offer no meaningful differentiation. They state their value proposition as if they were the only company doing what they’re doing.
That's a mistake. You can easily do better.
Differentiation is about giving people a clear reason to choose you over others.
When your ideal target customer is on your website, do they get that it's for them? Are they able to articulate why they should go with you?
If you think people might buy your products or services without checking out the competition first, think again.
Research says that consumers visit an average of three websites before making a purchase. The more expensive the product, the more time people take to compare.
They know what the alternatives are. You just need to make a strong case for choosing you.
You can find out how well you're doing that with Wynter.
Get data on your differentiation in 12-48 hours.