Get to targeted message for each segment

Different customers have different challenges and priorities. Message to them accordingly.

Exactly what to say to each customer segment

It's difficult to win if your company is targeting all customers indiscriminately. Different customer segments care about different things. If you use generic messaging, it's likely to fall flat on a large portion of your traffic.

With Wynter, you can get to know each customer segment's pains, desired gains and jobs-to-be-done. So you can tailor messaging on each segment-specific page.

A dart representing messaging, hitting the bull's eye on a dartboard.

Targeted messaging works better

If you use the same message for all customers, you're not doing it right.

What do your different customer segments care about? Everyone evaluates messaging to see whether it's relevant to them. "Is it aligned with my priorities and challenges at hand?" If not, people leave without hesitation.

The first job of messaging is to establish relevancy: "this is for me". You can only do this right if you know the segments well. First, survey the target segment to learn about what's important to them. Once you craft your website copy around that, conduct message testing to see if it's hitting home.

Identify what might be falling flat, so you can fix it. Learn what resonates, and do more of that.

Get to targeted message for each segment

Launch the first test in minutes, get results in hours.
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Paul Zalewski
VP Marketing
Verblio
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
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Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
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Scott Tousley
Head of Marketing
HubSpot
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.
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Elliot Roazen
Growth Marketing
The Hub, Unilever
Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.