Wynter: On-Demand Messaging and Market Research for B2B

Where we go deepest

Built for B2B teams marketing to specific industries and roles.

We're not a general-purpose panel. We've built the most depth in a defined set of industries, buyer roles, and geographies, so the data you get is actually representative of the people you're trying to reach. Proprietary network of 86,015+ B2B professionals.

Industries

Core depth

SaaS / Software
Financial Services
IT Services
Professional Services
Retail and ecommerce

Also covered

Manufacturing
Healthcare
Education
Computer & Network Security
...and more

Buyer roles

Core depth

CTOs
CIOs
Technology Leadership
IT Managers
CISOs / InfoSec Leadership
CMOs / Marketing VPs
Marketing Directors
SW Engineering Managers
CEOs
HR / L&D
Product marketing

Also covered

Marketing
Sales
Business Development
Product
Software Engineers
DevOps & Platform Engineering
AI & Machine Learning
Data & Analytics
Customer Success
Project Managers
Founders
Finance / CFOs
Operations
Office Managers
RevOps
Design
...and more

Core regions

Core depth

United States
Canada
United Kingdom
European Union

What you can do with Wynter

Use Wynter where buyer insight changes the outcome

Whatever you're about to ship, spend, or decide, Wynter gets you evidence from your actual target buyers in 24-48 hours. So decisions get tested, not debated.

Validate what you're about to ship

Test your messaging, website, product names, or ad creative on your ICP before it goes live. You get clarity and relevance scores plus the verbatim "why," so you fix what's unclear before your ad budget finds it for you.

Figure out your buyer and their real problem

New product, new segment, or an ICP that's up in the air? Start with 1:1 interviews to hear pains in buyers' own words, then run a survey to size which patterns are real. Hypotheses in, evidence out.

Know if your brand is actually moving

Spending on brand? Baseline awareness, consideration, and perception against your competitive set first. Run the campaign. Measure again. Now you know what moved and what to do next.

Publish original data your market cites

Survey your target market and turn the findings into benchmarks, reports, and thought leadership. Fresh first-party data that buyers, press, and AI engines cite. No six-figure analyst commission, no six-month wait.

Settle internal debates with buyer evidence

When everyone has an opinion on the messaging, the most senior one usually wins. Test the options with your actual buyers and walk into the next meeting with scores and verbatims. "Here's what buyers said" beats "I just don't like it."

Paddle validated their new strategic direction using Wynter.

Source

Over 40% increase in conversion rates of demo and home page.

Source

Databook found the perfect category and grew their inbound leads by 10x

Source

do we have your audience?

86,000+ verified B2B professionals

We recruited every one of our 98,000+ panelists ourselves. No bought lists, no third-party panel APIs, no resold access.
Every participant is verified twice: corporate email and LinkedIn.A human reviews every order and every audience match. Response history, duplicate, and IP checks on the way in.
You're never charged for partial or garbage responses. Completed, verified answers only.
No synthetic data. No AI respondents, ever. If an answer smells like ChatGPT, flag it and we remove the participant and replace the response free.
Why do senior people participate? Compensation scales with seniority, but the answer we hear most is "someone actually acts on what I think." They get to react to new things before the market sees them.

Browse audiences

How we build audiences

Dave Gerhardt

Founder

Exit Five

I don't know why every B2B marketing team isn't using Wynter.
‍

Guillaume Cabane

Co-Founder & General Partner

HyperGrowth Partners

Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Find out what your target customers want

Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours.
‍
B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.

ICP and market research surveys for B2B

Find the pains, triggers, and buying context your team is guessing at.

Survey your exact target customers about their important problems. Learn what they think the solutions are, and what they think of you.

1

Identify your target customers' big important pain points

2

Find out what triggers them to go look for solutions

3

Learn how they buy, their internal workflows

4

Discover what non-obvious channels they use to explore solutions

5

Know what they think of your brand vs competitors

Brand tracking surveys for B2B

Track whether your category is starting to choose you.

Most marketers can't get their brand budget approved because they can't prove it worked.

Wynter makes it easy to track brand awareness, preference and perception. Get insights on your brand health on a semi-annual or annual basis.

1

Are your target customers increasingly aware you exist?

2

Are you getting into more consideration sets?

3

Are you becoming more preferred brand among your ICPs?

4

Do prospects actually see you the way you want to be seen?

5

How do they see you vs your competitors?

B2B message testing

Learn what buyers need to hear to convert

Appcues improved their visit to signup conversion rate by 73% after message testing. Cognism boosted visit to demo booking conversion rates over 40%.
‍
‍The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:‍

1

Clarity

Explain your product so target customers get it.

2

Relevance

Make the ideal customer feel it's for them.

3

Value

Increase both motivation to take action and willingness to pay.

4

Differentiation

Explain why choose you over alternatives.

Wynter tells you how your messaging performs across all these four layers. Know what to improve, convert more customers.

Additional ways to use Wynter

You can get target customer insights in multiple other ways:

1:1 interviews

Interview your target customers about anything.

Read

Pricing page tests

Do your target customer get your pricing? See the value?

Read

Preference tests

A vs B vs C - which works best for your ICPs? Let them vote.

Read

Alternatives to Wynter

Wynter is the right choice when you value:
‍
• Speed of insights (we deliver results in 12-48 hrs)
• High quality B2B audiences (targeting by title, industry, company size)
• Self-serve (no setup, no meetings, no fees for "programming" the survey)

Alternatives:

Market research agencies

Panel companies

User testing platforms

These marketers use Wynter to get their B2B insights

Launch your test or survey in the next couple of minutes.

Book a demo

Roy Povarchik

Director of Growth

Lunar.dev

The company that I was using it with is dev-oriented product (API Consumption Management) targeting software architects. It's very hard to get the audience attention let alone feedback. By using Wynter I was able to check my messaging and value prop in zero time and really get in-depth reactions that helped us better tune our messaging, understand what concepts need to be refined and quickly iterate. These is something that would've taken use weeks/months to do without Wynter.

Kyle Coleman

CMO

Copy.ai

I was hired at Copy.ai to lead the company's transition from PLG to a traditional enterprise GTM. We needed to attract entirely different personas with a wholly different set of messaging. And with the AI space moving as fast as it is, I needed to move as quickly as possible. Wynter was my springboard. I got incredibly valuable feedback and confidently rolled out the messaging that re-launched the company.

Rich Elliot

Demand Generation

Zenhub

For the ICP discovery, we learned a lot about the language and pain points of the ICP that we did not previously know.

Ross Shanken

Vice President of Sales

Lattice

Much better than Surveymonkey.

Emily Pick

Product Marketing

Clari

They make market research stupid easy – and fast.

Trinity Nguyen

CMO

UserGems

The market feedback that Wynter provides means a lot more to our team than you guys might realize.

Understand your market. Validate your message.

Built for B2B teams marketing to specific industries and roles.

Use Wynter where buyer insight changes the outcome

Validate what you're about to ship

Figure out your buyer and their real problem

Know if your brand is actually moving

Publish original data your market cites

Settle internal debates with buyer evidence

86,000+ verified B2B professionals

Find out what your target customers want

Find the pains, triggers, and buying context your team is guessing at.

1

2

3

4

5

Track whether your category is starting to choose you.

1

2

3

4

5

Learn what buyers need to hear to convert

1

2

3

4

Additional ways to use Wynter

Alternatives to Wynter

These marketers use Wynter to get their B2B insights