1:1 Customer Interviews | Get in-depth insights from target buyers

B2B message testing

Learn what your customers need to hear to convert

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

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Marketing leaders at top B2B SaaS companies use Wynter

Live, 1:1 interviews with no hassle.

Graduate from a simple questionnaire or survey to a live, two-way conversation with your target buyer.

Ask specific questions, dig deeper for more insight, and hear feedback directly from who your marketing needs to resonate with.

Wynter handles everything from sourcing your interviewees, to coordinating your meeting time.

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Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Find answers to business questions like:

What are the top 3 pains they want to avoid?

What's their desired gain?

How are they choosing vendors?

What are my ICP's main doubts or questions when buying this product?

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How to set up a 1:1 customer interview

Everyone knows they should be talking to more target customers, but most don't.

Why?

It's hard to do. It's scary to reach out to people,

it's painful to follow up, it's hard to find mutually convenient times, and so on.

1:1 meetings are always going to be the creme de la creme of interactions, but the hassle can be a too-high cost for many.

Still, speeding up market feedback loops is a massive advantage.

Now Wynter will take care of the hard part.

Organize 1:1 interviews with your target buyer in just a few clicks.

Book your customer interview right now

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Elliot Roazen

Growth Marketing

The Hub, Unilever

Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.