Qualitative Interviews

Talk 1:1 on video with verified B2B professionals who match your ICP. Wynter recruits them from a panel of 86,000+ and handles targeting and scheduling. You bring the questions.

Run 30 or 60 minute interviews you moderate yourself, or 15 minute interviews run by an AI interviewer. This is research, not sales: no pitches, no demos, no lead gen.

1:1 video interviews, in three formats.

Go past a survey answer to a real conversation with your target buyer. Ask follow-ups, dig into the why, and hear in their own words how they think about the problem and your category.

Pick the format that fits: 30 or 60 minutes moderated by you, or 15 minutes run by an AI interviewer when you don't need to sit in on every call.

Wynter handles everything from recruiting verified interviewees to scheduling the calls.

Two heads, representing a 1:1 qualitative interview

Find answers to business questions like:

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What are the top 3 pains they want to avoid?
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What's their desired gain?
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How are they choosing vendors?
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What are my ICP's main doubts or questions when buying this product?
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What in my messaging turns the audience off?
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After seeing our website, how would they describe what this product is?
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Is it clear how we're different from other competing solutions (if at all)?
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Do they understand the copy in the third paragraph?
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After reading everything, what remains unclear?
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Ask the things you've been wanting to know, and hear it from the people who make the buying decision. One conversation with room for follow-up questions uncovers what a single written answer never could.

Talk to your target buyers without the recruiting work.

Everyone knows they should be talking to more target buyers, but most don't.

Why?

It's hard to do. Finding the right people is slow, cold outreach is awkward,

follow-ups are painful, and lining up calendars takes weeks.

1:1 conversations are still the richest source of buyer insight, but the hassle is too high a cost for many teams.

Still, faster feedback from the market is a real advantage.

Wynter takes care of the hard part: recruiting verified professionals by job title, seniority, industry, company size and geography, then scheduling the calls.

You run the 30 or 60 minute conversation, or let the AI interviewer run 15 minute interviews for you.

How to set up qualitative interviews

Book your qualitative interviews today

Sign up and start hearing from your ICP. Pay as you go, or get an annual plan (Pro from $20,000/year).

Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.
Elliot Roazen
Growth Marketing
The Hub, Unilever