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Peep Laja

Founder & CEO @Wynter
Peep Laja is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast. His unusual name is pronounced 'Pep Laya'.
Differentiation strategy
Hello Wynter! Goodbye Copytesting!
Mastering messaging and the importance of message testing
Research: 79% of CMOs will invest more in conversion rate optimization in 2023
B2B Message Layers framework
How to use buyer intelligence to win the market
What is message testing?
How B2B companies need to win in mature, crowded categories
How to compete and win on messaging

Know exactly what your buyers want and improve your messaging

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