Peep Laja

Founder & CEO @Wynter

Peep Laja is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast. His unusual name is pronounced 'Pep Laya'.

Differentiation strategy

Hello Wynter! Goodbye Copytesting!

Mastering messaging and the importance of message testing

Research: 79% of CMOs will invest more in conversion rate optimization in 2023

B2B Message Layers framework

How to use buyer intelligence to win the market

What is message testing?

How B2B companies need to win in mature, crowded categories

How to compete and win on messaging

Know exactly what your buyers want and improve your messaging

Get rich qualitative insights from verified B2B audiences in just 24-48 hours.

Launch a messaging test