Product-based differentiation has gone away.

To win, you need messaging that resonates with your target customers.

When you know what your ICP's challenges and priorities are and which messaging works the best with them,
you will out-market and out-convert everyone else. This is exactly what Wynter unlocks for you.

There's never been more brands than there are today.

There are over 50x more companies today than there was 10 years ago.

But when you look at any mature category, you'll find that most competitors are pretty much the same. Every CRM, email marketing tool, or landing page builder has every feature.

If you compete in an existing, mature category (98% of us do), you can't win by being objectively better. Any innovation is a transient advantage at best.

While you still need a good product, it's just not enough anymore. You need to win on a strong narrative, clear positioning and compelling messaging on top.

Marketing Technology Landscape Supergraphic. All the martech companies divided into categories. Market saturation

Those who know more about the target buyers, win

Most competitors not only do the same things, they also look the same way, say the same things, and go after the same customers.

To compete and win you need to understand what B2B buyers in your target market think and how your messaging resonates with them.

This way you can speed up feedback loops, convert more customers, and out-execute the competition.


Become more relevant and timely

If your messaging addresses your buyer's current challenges and priorities, it will hit home.

If you talk about the actual, real challenges your buyers are experiencing right now, it will resonate.

If you sell the desired gains they're actively pursuing, you will convert more customers.

Knowing what your customers think about the problems you solve, what they want, and how they want it is a massive advantage you can have. Today.

Wynter tells you what your target customers think and care about

Get feedback from your B2B target customers in just 24-48 hrs, on-demand.
Validate your messaging
Learn whether your messaging hits home or falls flat (and why) with your target audience.
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Check if you're clearly differentiated
Get messaging that is different from your competition and the larger ecosystem.
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Get internal consensus
Put an end to internal debates. Get data on what messaging actually works with your target customer.
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Create targeted messages for each segment
Test your messaging with each target group. Get the right message for all channels and customers.
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Speed up go-to-market feedback loops
Rapid feedback on any aspect of your go-to-market strategy. Results in just 12-48 hours.
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Identify pain points and desired gains
Use surveys to identify and validate pain and benefit statements with your target customers.
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Get answers to questions like:

What are the top 3 pain points my target customer has?
What do our target customers want?
What exactly is the gap between customer frustration and what the competition's doing?
What are the goals my target customers want to achieve?

How to use Wynter to gather feedback from your target customers

How our products can help you to learn more about your buyer

These marketers use Wynter to get their buyer insights

B2B companies in SaaS and ecommerce turn to Wynter to build messaging that works.
Deborah Kelson
Deborah Kelson
VP Marketing
Switchboard
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
Photo of Paul Zalewski
Paul Zalewski
VP Marketing
Verblio
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
Photo of Elliot Roazen
Elliot Roazen
Growth Marketing
The Hub, Unilever
Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.
Photo of Marcus Taylor
Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
Photo of Brad Kilpatrick
Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
Photo of Scott Tousley
Scott Tousley
Head of Marketing
HubSpot
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.