When you know what your ICP's challenges and priorities are and which messaging works the best with them,
you will out-market and out-convert everyone else. This is exactly what Wynter unlocks for you.
There are over 50x more companies today than there was 10 years ago.
But when you look at any mature category, you'll find that most competitors are pretty much the same. Every CRM, email marketing tool, or landing page builder has every feature.
If you compete in an existing, mature category (98% of us do), you can't win by being objectively better. Any innovation is a transient advantage at best.
While you still need a good product, it's just not enough anymore. You need to win on a strong narrative, clear positioning and compelling messaging on top.
Most competitors not only do the same things, they also look the same way, say the same things, and go after the same customers.
To compete and win you need to understand what B2B buyers in your target market think and how your messaging resonates with them.
This way you can speed up feedback loops, convert more customers, and out-execute the competition.
If your messaging addresses your buyer's current challenges and priorities, it will hit home.
If you talk about the actual, real challenges your buyers are experiencing right now, it will resonate.
If you sell the desired gains they're actively pursuing, you will convert more customers.
Knowing what your customers think about the problems you solve, what they want, and how they want it is a massive advantage you can have. Today.
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