Most competitors not only do the same things, they also look the same way, say the same things, and go after the same customers.
To compete and win you need to understand what B2B buyers in your target market think and how your messaging resonates with them.
This way you can speed up feedback loops, convert more customers, and out-execute the competition.
Become more relevant and timely
If your messaging addresses your buyer's current challenges and priorities, it will hit home.
If you talk about the actual, real challenges your buyers are experiencing right now, it will resonate.
If you sell the desired gains they're actively pursuing, you will convert more customers.
Knowing what your customers think about the problems you solve, what they want, and how they want it is a massive advantage you can have. Today.