Wynter helps you get to

messaging that resonates with your target customers.

If you know what your ICP's challenges and priorities are and which messaging works the best with them,
you will out-market and out-convert everyone else.


Wynter tells you how your target buyers think, and what they think of your marketing and product messaging specifically.

Product-based differentiation has gone away

Look at any mature category.

Most competitors do the same things. Every CRM, email marketing tool, or landing page builder has every single feature you can think of.

If you compete in an existing, mature category (98% of us do), you can't win by being objectively better.

Why? It's just too hard.

Whatever you build, others can replicate.

While you still need a good product, it's just not enough anymore. You need to win on a strong narrative, clear positioning and compelling messaging on top.

Marketing Technology Landscape Supergraphic. All the martech companies divided into categories. Market saturation

Those who know more about the target buyers, win

Most competitors not only do the same things, they also look the same way, say the same things, and go after the same customers.

To compete and win you need to understand what B2B buyers in your target market think and how your messaging resonates with them.

This way you can speed up feedback loops, convert more customers, and out-execute the competition.


Become more relevant and timely

If your messaging addresses your buyer's current challenges and priorities, it will hit home.

If you talk about the actual, real challenges your buyers are experiencing right now, it will resonate.

If you sell the desired gains they're actively pursuing, you will convert more customers.

Knowing what your customers think about the problems you solve, what they want, and how they want it is a massive advantage you can have. Today.

Use Wynter to answer to questions like:

What are the top 3 pain points my target customer has?
What do our target customers want?
What exactly is the gap between customer frustration and what the competition's doing?
What are the goals my target customers want to achieve?

Use Wynter to:

Improve your B2B marketing and messaging by getting
all insights into what your target buyers want.
Get message-market fit
Your message-market fit is determined by how appealing the messaging sounds. There's no better way to find out how your messaging resonates with your customers than to check with them directly.
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Understand the customer's jobs- to-be-done
If you know the job the customer wants to get done, you can craft messaging that hits home. Talk about the end-outcome they're really after and make offers they'll find hard to resist.
Learn more
Improve your outbound email response rates
Know your ICP's biggest pain points and how your cold email is landing on the prospects. Use the data to write more effective emails, increase response rates, and generate more sales-ready leads.
Learn more
Speed up your feedback loops
Too many companies spend months discussing which new idea is good. Or they spend countless weeks validating those ideas. With Wynter, you can pre-test any concept in just 24-48 hours.
Learn more

How to use Wynter to gather feedback from your target customers

How our products can help you to learn more about your buyer

These marketers use Wynter to get their buyer insights

B2B companies in SaaS and ecommerce turn to Wynter to build messaging that works.
Deborah Kelson
Deborah Kelson
VP Marketing
Switchboard
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
Photo of Paul Zalewski
Paul Zalewski
VP Marketing
Verblio
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
Photo of Elliot Roazen
Elliot Roazen
Growth Marketing
The Hub, Unilever
Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.
Photo of Marcus Taylor
Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
Photo of Brad Kilpatrick
Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
Photo of Scott Tousley
Scott Tousley
Head of Marketing
HubSpot
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.