User Testing Tool for B2B companies

B2B message testing platform

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

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Marketing leaders at top B2B SaaS companies use Wynter

Get your exact target customers to evaluate your company or product on video

With video walkthroughs, you can see how people from your target audience perceive your marketing campaigns and messaging. Target by job title, industry, and company size.

The panelists will come to your site as potential buyers (looking to replace their existing service provider). They'll evaluate your pitch based their role and actual needs.

Discover how they experience and navigate your website, feel their emotions, and learn which parts of your website doesn't work like it should.

See and hear what about your messaging and positioning is resonating (or backfiring). Find out what's "hell yes" or "meh" and use the insights to improve your marketing.

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A man user testing Wynter's website. The man is sitting in front of a computer and is being recorded.

Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Where does the audience come from?

We have our own B2B audiences

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.

Get answers to business questions like:

If our ideal customer is on our website, will they say: "This is exactly what I want!"?

After seeing our website, how would they describe what this product is?

Why choose this company over others?

Is what we're saying on our website aligned with the priorities and challenges of our target customer?

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How to set up a video walkthrough?

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Know exactly how potential buyers experience your website

Contact us via chat to order a user test with your B2B audience of choice.

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Danny Postma

Founder

Headlime

Alright, you got me hooked. This is such a quick, strong way to validate your value proposition. I'll be making massive changes now & submit for another test.