User Testing with B2B Audiences

You don't want an average grandma to give you feedback. You need insights from your exact target customer.

Wynter is the only platform that allows you to set up granular B2B audience targeting for user testing.

Check out the sample video below to see how it works:

Get your exact target customers to evaluate your company or product on video

With video walkthroughs, you can see how people from your target audience perceive your marketing campaigns and messaging. Target by job title, industry, and company size.

The panelists will come to your site as potential buyers (looking to replace their existing service provider). They'll evaluate your pitch based their role and actual needs.

Discover how they experience and navigate your website, feel their emotions, and learn which parts of your website doesn't work like it should.

See and hear what about your messaging and positioning is resonating (or backfiring). Find out what's "hell yes" or "meh" and use the insights to improve your marketing.

A man user testing Wynter's website. The man is sitting in front of a computer and is being recorded.

Where does the audience come from?

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.
Read more here

Get answers to business questions like:

If our ideal customer is on our website, will they say: "This is exactly what I want!"?
After seeing our website, how would they describe what this product is?
Why choose this company over others?
Is what we're saying on our website aligned with the priorities and challenges of our target customer?



How to set up a video walkthrough?

Know exactly how potential buyers experience your website

Contact us via chat to order a user test with your B2B audience of choice.

Danny Postma
Alright, you got me hooked. This is such a quick, strong way to validate your value proposition. I'll be making massive changes now & submit for another test.