It's been quite a year for everyone, and marketers couldn't be an exception. During 2022, marketing teams had to adjust to a new, ever-changing reality: Priorities switched, budgets dropped, and new retention and acquisition channels opened. But what can B2B marketing learn from last year's experiences? Let's reflect back on the past 12 months and clear the way for a successful 2023. 100% free. November 30, 2022. 10:00 am CST.
It's easy to fall into the pitfall of sitting on the sideline and waiting until things change or the market improves. And with B2B competition rapidly increasing, a company that stays still is a company that stays behind.
To win, you need to act. And to act you need to take into consideration past successes and failures of the people who've been there or have something on the ball.
We've gathered B2B product marketing practitioners to discuss how B2B marketing teams can set for success in 2023. No matter how optimistic this sounds, the best is yet to come. Wynter Games 15 will prove exactly that.
Head of Product Marketing @ Calendly
Jeff is a full-stack marketer who can lead both data-driven demand generation and creative product marketing in SaaS companies.
Senior Go-to-Market Manager @Chili Piper
Swetha Murali is a Go-to-market expert with 5+ years of experience across 3 multi-product SaaS companies - Chili Piper, ZoomInfo and Chargebee.
Head of Brand and PMM @ Front
Dave Prager oversees both Brand & Product Marketing: two domains that pull one’s brain in two very different directions from one meeting to the next.
Senior Product Marketing Manager @Lusha
Gal Perelman is an experienced product marketer with over 8 years of experience in B2B marketing.
Director of Content and Product Marketing @Lusha
Inbar Yagur is a film school refugee who has spent the last 12 years living and breathing enablement, product, and content marketing. Over her career, she's taken her love of storytelling and brought it into her passion for product marketing - giving people true value from the content they consume and connecting it to tangible business results.
Maureen West built her career on translating complex concepts into something audiences can immediately understand, building launch machines, & using data to make decisions.
Product Marketing Manager @Upland Software
Eli is responsible for the product marketing strategy for several products in Upland Software's library, supporting the unique go-to-market strategy for each one. He studies the ever shifting market landscape and looks for creative ways to tell great stories.
Product Marketing Strategy Lead @CoSchedule
Whitney has over 10 years of marketing experience in various roles & settings, including an agency, higher education, & software industries. Specific to marketing, Whitney loves crafting copy, digging into data, & truly great storytelling.
Co-founder & VP of Product Marketing @Olivine
Raechel is the co-founder of Olivine. Previously she was a product marketer at Intercom where she brought two products to market (Help Center & Operator). Raechel has helped fast-growing tech companies such as Envoy, LinkedIn, and ServiceNow with go-to-market strategies.
Product Marketing Manager @HowNow
Alfie has a short tenure (1 Year) in Product Marketing, but a long history of connecting people to products. He's working on building the Product Marketing function at HowNow, an ed-tech startup based in London. He previously worked in Customer Success - collaborating with customers and getting stuff done.
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Wynter Games is a 100% free event. If you can't make it live, we'll send you the recordings. The event starts at 10:00 am CST.
Dave Prager: 3 lessons I learned in 2022
Swetha Murali: 3 lessons I learned in 2022
Gal Perelman: 3 Lessons I learned in 2022
Inbar Yagur: 3 Lessons I learned in 2022
Jeff Hardison: 3 lessons I learned in 2022
Raechel Lambert: 3 lessons I learned in 2022
Whitney Detering: 3 lessons I learned in 2022
Alfie James: 3 lessons I learned in 2022
Mauren West: 3 lessons I learned in 2022
Elias Rassi: 3 lessons I learned in 2022
10:00-10:20 am CST Dave Prager 10:20-10:40 am CST Swetha Murali 10:40-11:00 am CST Gal Perelman 11:00-11:20 am CST Inbar Yagur 11:20-11:40 am CST Jeff Hardison 11:40- 12:00 pm CST Raechel Lambert 12:00-12:20 pm CST Megan Jeromchek 12:20-12:40 pm CST Alfie James 12:40-1:00 pm CST Maureen West 1:00-1:20 pm CST Elias Rassi