Cold email testing

Triple your outbound email response rates. Get feedback on your email template from the people you're targeting

Figure out what message hooks them, and what should be cut from your current pitch.

Dramatically increase your response rates, book more meetings

What if you could know what in your cold email is resonating, and what turns people off?

That data would help you optimize your emails, so you'd get more responses and book more meetings.

Wynter can give you this data in 12-48 hrs

You can quickly learn which of the arguments you're making are actually interesting, and what's a 'meh'.

Discover the main objections people have, so you can optimize your email templates, and get significantly better response rates.

Example of a cold email test. Screenshot of the cold email and feedback given on it from the panelists.

Use cold email tests to find answers to questions like

Which of the arguments you're making are really resonating?
Which benefits are they most interested in?
Is the email too long?
What in the email turns the audience off?

Writing a good cold email is hard.

But it's not hard to avoid writing a terrible one.

Most cold emails are ridiculously long (the biggest offense), ego-centric ("I'd love to show", "I just wanted to reach out" etc), and fail to resonate with the recipient.

10 rules for effective sales emails

1. Use a clear, short subject line.

2. Personalize. Show the email is tailored to them.

3. A short as possible.

4. No small talk, no signoff, no exclamation marks.

5. Don't apologize for bothering.

6. Why now?

7. Which pain are you solving for me?

8. Why you?

9. Trust factors. Mention clients in their space.

10. Minimal ask.

It's difficult to nail this.

This is why you should do message testing for cold email - learn how your email resonates with the people you're emailing to.

Wynter puts your email in front of your target audience, and you will learn what in your email copy hits home, and what needs improvement.

The response rate for cold email is typically very low. What if you could double it by crafting an email that really resonates?

That's why you need Wynter.

How to set up a cold email test?

Where does the audience come from?

Our proprietary B2B panel is made up of engaged, professionals from various industries and roles who provide insightful responses to your research questions. All validated through LinkedIn. Target by title, seniority, industry, and company size.

For consumer audiences we tap into various reputable panel recruitment APIs.
Read more here

Improve your cold emails now

And double your replies count

We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
Brad Kilpatrick
Senior Director
Ramsey Solutions