Classic build-measure-learn feedback loops are too slow for today's world.
Faster feedback loops are critical to winning. If your competitor's feedback loops are 24 hours, but you take weeks to listen to the signals, they have a huge advantage.
This advantage could be yours.
Speeding up market feedback loops provides a massive edge. Going async will help a lot.
- Slow way: Talk to people in your target market one by one. Takes weeks and months.
- Fast way: Survey people in your target market in bulk with a click. Takes one or two days.
Not only is buyer research via 1:1 interviews and campaign testing slow and expensive, but it also just doesn't ever get done right.
Why? It's considerably difficult to do. Plus, it's intimidating to reach out to people.
That's why asynchronous buyer surveys via Wynter are the optimal solution to save you time and strengthen your feedback loops