If you know what customers' pains and gains are, you can create highly effective marketing. Run demand research as an ICP survey with Wynter to learn exactly this. Survey 100 people in your target market. Target by job title, seniority, industry, company size and geography.
Survey 100 people in your target audience and learn what they want as well as how they want it.
What are the top pain points they want to solve? What are their goals and what progress are they looking to make?
Ask up to 30 questions.
If you know what your customers want and how they want it, you can craft highly relevant and effective messaging.
While your competitors use generic, broad messages, you can be laser-targeted and use the voice of your customers in your marketing.
The faster your feedback loops, the bigger your advantage.
Classic build-measure-learn feedback loops are too slow for today's world.
Faster feedback loops are critical to winning. If your competitor's feedback loops are 12-48 hours, but you take weeks to listen to the signals, they have a huge advantage.
This advantage could be yours.
Speeding up market feedback loops provides a massive edge. Going async will help a lot.
Not only is DIY buyer research via 1:1 interviews and campaign testing slow and expensive, but it also just doesn't ever get done right.
Why? It's considerably difficult to do. Plus, it's intimidating to reach out to people.
That's why ICP surveys via Wynter are the optimal solution to save you time and strengthen your feedback loops.