Sales demos on-demand

B2B message testing

Learn what your customers need to hear to convert

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

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Marketing leaders at top B2B SaaS companies use Wynter

Pitch your actual target customers

Wynter is a 2-sided marketplace, we have director- and senior-level people from select industries in our database. They all have various business problems, including the ones you help solve.

We will match you with your actual ICPs for demos. The participants are shown your product ahead of time, so they only take the meeting if it seems interesting to them. You will be shown actual LinkedIn profiles of potential prospects before the meetings, so you can either approve them or reject them.

These people are not actively in the market right now, but just like with outbound sales, they are your category buyers, who might be shopping in a quarter or two.

Wynter handles everything from sourcing your category buyers, to coordinating your meeting time.

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Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Get answers to business questions like:

Is it clear how we're different from other competing solutions (if at all)?

How are they choosing vendors?

What are my ICP's main doubts or questions when buying this product?

What in my pitch turns the audience off?

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How to set up demos on-demand?

By testing your sales pitch in actual demo calls, you're wasting time and money.

Usually it takes

a quarter to asses whether the pitch is working
another quarter to fix it
another quarter to re-test it.

If you're lucky, it'll take you almost a year to nail it.

And you've wasted many of those opportunities along the way.

The opportunity cost of what could be achieved if you got it right the first time is huge.

So before you go out and pitch your actual buyers, validate your points and POVs through Wynter.

Screenrecording of all the available Wynter audiences

Screenrecording of adding audience segmentation filters when setting up a Wynter test

Screenrecording of choosing between different Wynter test types: like a Full page messaging test, Buyer intelligence survey, preferecnce test, value proposition test. Selecting the buyer intelligence survey

Setting up the survey using pre-made question templates. Choosing the right template based on your research goal (JTBD, Pains and gains, etc.) and customizing the questions to fit your exact case.

Setting up the survey by writing your own custom questions from the scratch.

Buy Demos On-Demand

Launch your demos on-demand project today and within 48-72 hours you'll be filling your sales team's calendar with meetings.

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Scott Tousley

Head of Marketing

HubSpot

We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.