Outbound email tests | Increase your cold email response rates

B2B message testing

Learn what your customers need to hear to convert

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

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Marketing leaders at top B2B SaaS companies use Wynter

Dramatically increase your response rates and book more meetings

What if you could know what aspects of your outbound emails resonate with your target audience?

What about knowing what's preventing them from booking a call?

That data would help you optimize your emails, so you'd get more responses and score more meetings.

Wynter can give you this data in 12-48 hours.

Learn which of the arguments you're making are actually interesting and discover the main objections people have.

All that's left is for you to optimize your outbound email templates so you can get significantly better response rates.

See example results >

Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Use outbound email tests to find answers to questions like:

Which of the arguments we're making are really resonating?

Which benefits are they most interested in?

Is the email too long?

What in the email turns the audience off?

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How to set up an outbound email test?

But it's not hard to avoid writing a terrible one.

Most outbound emails are ridiculously long (the biggest offense), egocentric ("I'd love to show", "I just wanted to reach out", etc), and fail to resonate with the recipient.

Here are 10 of our own rules for effective sales emails:

1. Use a clear, concise, and short subject line.

2. Personalize for every single person.

3. Keep the email as short as possible.

4. No small talk, no signoff, no exclamation marks.

5. Don't apologize for bothering.

6. Add a time-sensitive offer to get people to act now.

7. Go over the core pain points you're solving.

8. Focus on why your brand matters and how your product is different.

9. Tap into your trust factors. Mention other clients in their industry and what results they got.

10. Ask for minimal effort but never leave out the call-to-action.

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It's difficult to nail this.

This is why you should do message testing for outbound emails. In turn, you'll learn how your email resonates with the people you're emailing to.

Wynter puts your email in front of your target audience, showing you if your email copy hits home as well as what needs improvement.

Screenrecording of all the available Wynter audiences

Screenrecording of adding audience segmentation filters when setting up a Wynter test

Screenrecording of selecting between different Wynter test types: like a Full page messaging test, Buyer intelligence survey, preferecnce test, value proposition test. Selecting Cold email test.

Setting up the cold email test creative. Uploading a screenshot of an existing cold email or creating one inside Wynter test setup flow.

Configuring the questions of a cold email test. Choosing between the pre-made test templates & questions or writing your own.

Improve your outbound emails now

... and triple your replies count.

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Brad Kilpatrick

Senior Director

Ramsey Solutions

We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.