"How much should we charge for our product?" The best way to answer this age-old question is with the help of the people you're marketing it to. Use our pricing sensitivity product to discover at what point your product becomes too cheap or too expensive.
For pricing research, we show your offer (a URL) to your target audience.
We use Van Westendorp's Price Sensitivity Meter as the research methodology on a 50-person panel.
The panelists answer four questions:
- At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)
- At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good? (Too cheap)
- At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side)
- At what price would you consider the product to be a bargain—a great buy for the money? (Cheap/Good Value)
The final output is an optimal suggested price point along with a range. We'll also share a spreadsheet with the full raw data.
.png)
.svg)
Hide
Pricing research is currently a beta product. Please write to us to try it out.
Contact us via the chat to order a pricing test with your B2B audience of choice.
