Pricing Research Tool | Find out your product's ideal pricing range

B2B message testing platform

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

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Marketing leaders at top B2B SaaS companies use Wynter

For pricing research, we show your offer (a URL) to your target audience.

We use Van Westendorp's Price Sensitivity Meter as the research methodology on a 50-person panel.

The panelists answer four questions:
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- At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)

- At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good? (Too cheap)

- At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side)

- At what price would you consider the product to be a bargain—a great buy for the money? (Cheap/Good Value)
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The final output is an optimal suggested price point along with a range. We'll also share a spreadsheet with the full raw data.

Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Where does the audience come from?

We have our own B2B audiences

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.