Internal debate. Your team's gut. The 3 customers you happen to know. None of it tells you what your actual buyers think before you ship.
01The "stakeholder review"Marketing sends a doc, sales pushes back, the CEO has opinions, everyone leaves with bruised egos and no resolution. Nothing got tested.
02The 5-person customer callYou ask three loyal customers what they think. They tell you it's great. Your pipeline doesn't care what your loyal customers think.
03The 8-week A/B testBy the time conversion data hits significance, the campaign is over and the page has shipped. Set up a Wynter test Friday afternoon. Have results Monday morning.
Customer story
How Cognism increased conversions 43% by testing messaging with Wynter.
Cognism shifted from lead-gen to demand-gen, which meant rethinking the entire website. Instead of relying on gut, they tested messaging with verified ICP buyers on Wynter before shipping changes to demo and home pages.
"Using Wynter has been a game changer. We are approaching each high-intent page as a unique project, gaining real feedback from our ICP, and implementing changes based on that. The result: 43% and 40.22% conversion increases on demo and home pages."Alice de Courcy, CMO, Cognism
+43%conversion rate increase on Cognism's demo page after testing the messaging
+40%conversion rate increase on the home page using the same approach
<48hturnaround from launching a test to having actionable results
What you'll learn
Specific answers to the questions you can't get from your team.
A message test isn't a generic survey. It's a structured set of questions designed to surface exactly where your messaging works and where it falls apart.
✓Which of the arguments we're making actually resonate?
✓Which benefits are they most interested in?
✓What does the headline make them feel?
✓Does the reader feel we understand their role and challenges?
✓What's confusing or unclear?
✓What objections are we not addressing?
✓How do we compare to the alternatives in their mind?
✓Do they get why choose us over the competition?
How it works
From launch to results, in under 48 hours.
Self-serve. No scoping calls. No timeline negotiation. You decide the page you want to test, we deliver the audience, results land in your inbox in two days.
STEP 01Define your audiencePick from 80,000+ verified B2B professionals: industry, company size, role, region. Self-serve audience builder, no sales call required.
~2 minutes to scope
STEP 02Upload what you want testedA landing page, an ad, a deck slide, a paragraph of copy. Wynter's message test asks the right questions about each.
~1 minutes to set up
STEP 03Get the dataQuantitative scores and qualitative quotes from every respondent, organized by question, role, and segment. You decide what to change.
<48 hours turnaround
Run a message test this week.
No annual contract. No minimum spend. Pay per test. Set up your first one in 20 minutes, get results before your next standup.
+43%conversion increase on Cognism's demo page after testing the messaging with Wynter.
80,000+verified B2B professionals across SaaS, financial services, professional services, and more.
