Pricing research

"How much should we charge for our product?" The best way to answer this age-old question is with the help of the people you're marketing it to. Use our pricing sensitivity product to discover at what point your product becomes too cheap or too expensive.

For pricing research, we show your offer (a URL) to your target audience.

We use Van Westendorp's Price Sensitivity Meter as the research methodology on a 50-person panel.

The panelists answer four questions:

- At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)

- At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good? (Too cheap)

- At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side)

- At what price would you consider the product to be a bargain—a great buy for the money? (Cheap/Good Value)

The final output is an optimal suggested price point along with a range. We'll also share a spreadsheet with the full raw data.

Wynter Pricing test example

Where does the audience come from?

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.
Read more here

Run a pricing test to get answers to business questions like:

How much should we charge for our product?
What's the optimal price range for our subscriptions?
How does our pricing influence buyers' perception?
How can we use pricing to highlight a product's value?

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How to set up a pricing test?

Pricing research is currently a beta product. Please write to us to try it out.

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Get more insights into your pricing

Contact us via the chat to order a pricing test with your B2B audience of choice.

Paul Zalewski
VP Marketing
Verblio
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.