Value proposition testing - See which offer is most compelling.

B2B message testing platform

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

Book a demo

Sign up

Marketing leaders at top B2B SaaS companies use Wynter

A value proposition is a promise of value to be delivered

It’s the primary reason a prospect should buy from you.

‍It’s also the main factor that determines whether people will bother to read more about your product or hit the back button.

The right words can make a huge difference here. Test the wording of your value proposition.

The value proposition test is best suited for testing the hero section of sales page (where your value proposition is).

Example of a value proposition test results. The text tested in the test is in the positive (green) range.

Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Where does the audience come from?

We have our own B2B audiences

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.