Value proposition testing

The most important element for converting visitors: your offer.

You might call it a value proposition. The more compelling it is, the better it converts.

A value proposition is a promise of value to be delivered.

It’s the primary reason a prospect should buy from you.

It’s also the main thing that determines whether people will bother reading more about your product or hit the back button.

The right words can make a huge difference here. Test the wording of your value proposition.

Value proposition test is best suited for testing the hero section of sales page (where your value proposition is).

Example of a value proposition test results. The text tested in the test is in the positive (green) range.

Get answers to questions like

Which of the arguments you're making are really resonating?
What does the headline make them feel?
Is it clear how we're different from other competing solutions (if at all)?
How would they describe what this product is?

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How to set up a value proposition test?

Where does the audience come from?

Our proprietary B2B panel is made up of engaged, professionals from various industries and roles who provide insightful responses to your research questions. All validated through LinkedIn. Target by title, seniority, industry, and company size.

For consumer audiences we tap into various reputable panel recruitment APIs.
Read more here

Set up a value proposition test

And craft a value proposition that makes them want to learn more

The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
Marcus Taylor
CEO
Venture Harbour