Value proposition testing

The most important element for converting visitors? Your offer.

In other words, your value proposition. The more compelling it is, the better it converts.

A value proposition is a promise of value to be delivered

It’s the primary reason a prospect should buy from you.

It’s also the main factor that determines whether people will bother to read more about your product or hit the back button.

The right words can make a huge difference here. Test the wording of your value proposition.

The value proposition test is best suited for testing the hero section of sales page (where your value proposition is).

Example of a value proposition test results. The text tested in the test is in the positive (green) range.

Where does the audience come from?

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.
Read more here

Get answers to questions like:

Which of the arguments we're making are really resonating?
What does this headline make them feel?
Is it clear how we're different from other competing solutions?
How would they describe what this product is?



How to set up a value proposition test?

Set up a value proposition test

And craft a value proposition that makes them want to learn more.

Marcus Taylor
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold