Building your brand moat
In B2B, buyers choose brands they trust. Without a moat, you're just another vendor in the consideration set.
While most companies treat reviews as a checkbox, the winners transform them into competitive advantages. They understand that when buyers research options, social proof is their primary trust signal.
Sydney Sloan, CMO at G2, reveals how to weaponize reviews into your strongest competitive defense, the kind that keeps you top-of-mind and off the chopping block.
Join us for a 30-minute masterclass revealing:
- How buyer behavior has changed in the age of AI
- The influence of LLMs on your reviews
- How to build your brand on G2
You'll walk away with:
- Fresh perspectives on turning customer voice into competitive advantage
- Actionable frameworks you can adapt to your unique market position
- Strategic insights on building a review presence that compounds over time
100% free. Wednesday, July 23rd, 2025
08:00 am PT | 10:00 am CT | 11:00 am ET
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