Winning with content in the age of AI

AI is here, and it's changing the content playbook.

There's increasing noise and saturation across all platforms. Consumers are changing their buying and research behavior.

Traditional content tactics are fading in effectiveness, and new methods are emerging.

We're doing a workshop with Alex Birkett from Omniscient where he shares 5 high leverage content tactics to stand out and drive revenue in the AI era.

· The one approach that strengthens your top-of-funnel (even when TOFU is dying)
· A method to harness your audience’s voice and sustain your growth.
· How to turn your content into a product that drives real revenue, not just page views.
· Three steps to take to pack your content with data-driven value that stands out.
· This one tactic that saturates your brand across SERPs and LLMs without extra spend.

‍If you're creating content, and SEO is historically the largest distribution channel by a massive margin, then how does that change how you should be creating or distributing content?
‍
Register to find out.

‍‍100% free. Wednesday January 29, 2025
8:30 am PT | 10:30 am CT | 11:30 am ET

Sign up here.

The Wynter Workshop is a 100% free event. ‍

If you can't make it live, we'll send you the recording + summary.‍

How to validate creative ideas with real ICP feedback

See how Radish, a top B2B agency, uses Wynter to shape strategy, refine creatives, and deliver impactful campaigns.

Watch the session

How to collect actionable target market insights using Wynter

Join the Wynter Workshop to uncover actionable customer insights. Learn how to analyze data, identify patterns, and turn insights into impactful strategies.

Watch the session

How to do messaging for multiple ICPs

Talking to different types of customers can be tough, especially for horizontal products that serve many needs. Getting your message right can make a big difference in how well your product does.

Watch the session

How to test a new product pitch with your ideal buyers

Imagine being completely confident your new pitch will land before you hand it over to the sales team. How to do it?Watch this workshop with Brady Jensen (CEO of Aggregate Insights) to learn all about it.

Watch the session

How to write copy for data professionals

Writing copy for data analysts, scientists or engineers can be a daunting task. Although the usual copywriting rules still apply, some secret sauce is definitely needed.

Watch the session

How to get your company to allocate more budget to target customer research

Learn how to make a case for customer insights investments to the leadership team.

Watch the session

Storytelling for B2B SaaS

Every marketer knows how important storytelling is. But how do you actually do it for B2B SaaS? Watch this workshop to find out.

Watch the session

How to tie market research to business strategy

Watch this workshop to learn how you can become a strategic partner to the executive team and use research and experimentation to influence the decisions that get made.

Watch the session

How to write copy for technical buyers

In this workshop, B2B SaaS copywriter Brooks Lockett, will walk us through how to get into the heads of technical buyers and write copy that resonates with them.

Watch the session

How to write copy for a cybersecurity audience

In this workshop, conversion copywriter, Andrew Yedlin, brought to light the common pitfalls many fall into when crafting copy for the cybersecurity sector.

Watch the session

How to reduce friction & increase momentum by avoiding the words that drive away your prospects

Joanna Wiebe will show you the worst words you can use on a B2B SaaS site. Spoiler alert: you're definitely using at least two of them on your homepage today. See what doesn't work, why it doesn't, and what to say instead.

Watch the session

How to create compelling value propositions for your startup

A compelling value proposition can change a startup's trajectory. ‍But to write value propositions that resonate with your target audience and drive conversions, some secret sauce is needed.

Watch the session

Brand vs Product Positioning

There's a lot of confusion about product and brand positioning. But not understanding the fundamental differences blocks you from communicating your unique value to your target audience. Watch this workshop with Maya Shah-Ceccotti where we'll explore the difference between the two.

Watch the session

How to pre-optimize your paid media strategy

Watch this workshop on pre-optimizing paid media strategy to improve your demand generation and paid acquisition efforts.

Watch the session

How to increase conversion rates by improving homepage messaging

There are three things every homepage should do: Communicate clear value, motivate, and convert. ‍ Wynter's Research Strategist, Dustin Drees, will talk about homepage messaging, why it matters, and how to optimize it.

Watch the session

How to conduct ICP research for B2B SaaS

How to use research to inform a messaging strategy that resonates with what truly matters to your ideal customers. ‍ Speero’s Director of Research, Emma Travis, will show the importance of not just knowing who your ideal customer is, but what matters to them.

Watch the session

How to stand out from the competition

The markets are more crowded than ever. Everyone has every feature. If you visit websites of competing companies, you’ll also find that most offer no meaningful differentiation. They say pretty much the same things. How can you win? Watch this workshop to learn.

Watch the session

Shaping B2B buyer behavior with Jobs to be Done

You can’t create growth without changing how consumers think and make decisions. ‍ In this Wynter Workshop, you can learn how to use the Jobs-to-be-Done framework to shape B2B consumer behavior.

Watch the session

Getting to confident consensus around messaging

Learn what to do when marketing wants to use one messaging, sales another, and the CEO likes something completely different.How do you turn internal team misalignment into an agreement?

Watch the session

Previous workshops