Unlocking revenue: Partnership GTM motions for 2026
As we head into 2026, partnerships aren’t a nice-to-have for SaaS companies anymore, they’re a core driver of a high-performing revenue engine. The challenge is proving their impact.
Chloe Tse, Director of Content Marketing at PartnerStack, and Martha Whiting from Wynter will share findings from their joint research with 100 B2B SaaS senior leaders, research that quantifies what’s working, and what’s not, in B2B partnerships.
Join us for a 30-minute masterclass revealing:
- How one cold email turned into a full research report, 10 additional content assets, and a long-term content flywheel
- The biggest lessons from our research and the outlook for partnerships in 2026
- Why 69% of companies are increasing partnership investment in 2026
You'll walk away with:
- Quantitative proof on the ROI of partnerships that you (and your leadership team) have been looking for
- An understanding of the attribution crisis that leaves partner revenue invisible (and how to overcome it)
- A contest-first approach of how to leverage co-marketing and content collaboration to expand reach and credibility
100% free. Wednesday, October 8th, 2025
08:00 am PT | 10:00 am CT | 11:00 am ET
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