Marketing to DevOps: How to Reach Teams Who Block Your Ads
In a world where:
• 86% of developers use ad blockers
• Technical teams make buying decisions in private Slack channels
• Documentation and peer reviews trump marketing content by 4:1
...traditional B2B marketing metrics have become false signals.
While most vendors struggle to get technical teams' attention, market leaders like Elastic, VMware, and TestRail have discovered a counterintuitive approach that's transforming how they reach and influence DevOps buyers.
Join us for a 30-minute masterclass revealing:
• Why spreading your community presence "evenly" is killing your credibility (and what elite DevOps marketers do instead)
• The surprising truth about your most valuable marketing asset—hint: it's already in your product, but you're probably ignoring it
• How to resolve the hidden tension that's making your individual champions hesitate to promote your solution internally
You'll walk away with:
• Why traditional "best practices" backfire with DevOps audiences
• The counter-intuitive places where buying decisions really happen
• A new framework for technical product messaging that actually sticks
Featuring real campaigns and metrics from companies that successfully broke the code on DevOps marketing.
100% free. Wed, February 19, 2025
8:00 am PT | 10:00 am CT | 11:00 am ET