What it takes to win search in 2025 and beyond
Traditional SEO is losing its edge. Even ranking #1 on Google doesn't guarantee the traffic it used to.
AI overviews are answering questions directly in search results and ChatGPT has become many people's go-to for quick answers. Nowadays, potential customers are getting their information from AI-generated summaries instead of clicking through to websites.
The old approach of targeting keywords and waiting for organic traffic isn't delivering like before.
Search strategy needs to adapt, and Kevin Indig is here to share his expertise and guide you through this shift.
Join us for a 30-minute masterclass revealing:
- The new influence-first KPIs: Share of voice, influential impressions and holistic visibility
- Fresh evidence on how different generations scan, trust and validate AI answers
- Why AI overviews taking ~76% of clicks means ranking #1 no longer drives traffic (and old SEO metrics don’t cut it anymore)
You'll walk away with:
- A measurement toolkit: concrete methods to track Share of Voice, citation counts and influence across Google AIO, ChatGPT and other LLM surfaces
- A content playbook to “win the citation layer”
- A 2025-ready strategy map: How to combine community and video channels, AI-driven content ops and human oversight into a resilient growth engine
100% free. Wednesday, June 18, 2025
08:30 am PT | 10:30 am CT | 11:30 pm ET
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