Wynter: B2B Message Testing Tool

B2B message testing

Learn what your customers need to hear to convert

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

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Marketing leaders at top B2B SaaS companies use Wynter

Effective messaging is effective marketing.

The symptoms of ineffective messaging aren’t easy to spot. You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working?

Unless you do message testing, you don't.

You'll learn what remains unclear after reading everything and discover what your messaging problems are, so you can fix them and convert more customers.

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Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Find answers to business questions like:

Which of the arguments we're making are really resonating?

Which benefits are they most interested in?

What does the headline make them feel?

Does the reader feel we understand their role and challenges?

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How to set up a message test in Wynter?

It takes 2 minutes to set up and launch a message test. Results in 48 hours or less.

Screenrecording of all the available Wynter audiences

Screenrecording of adding audience segmentation filters when setting up a Wynter test

Screenrecording of selecting between different Wynter test types: like a Full page messaging test, Buyer intelligence survey, preferecnce test, value proposition test. Selecting full page messaging test.

Screenrecording of setting up a full page messaging test creative. Selecting 3 different highlights on a landing page.

Screenrecording of configuring the questions of a full page messaging test. Choosing between the pre-made test templates & questions or writing your own questions

Run a message test with B2B audiences now

Set up a message test in minutes.

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Andrew Davies

CMO

Paddle

I feel way more confident when messaging is passed by Wynter. Everybody can punch harder when they’ve got the right support. I feel more confident in the exec room, our marketing team can be more confident in their programs, and our sales team can be more confident in our go-to-market because of that extra validity.