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B2B message testing
What your ideal customers think when reading your messaging?
Preference testing
Discover which landing page or value proposition works best.
B2B buyer intelligence surveys
Survey your ideal customers.
B2B user testing
Prospects browse and evaluate your site. Learn what they think of it.
Outbound email testing
Get feedback on your outbound email from the people you're pitching.
Use cases
Achieve message-market fit
Product-market fit can't exist without message-market fit.
Get internal consensus
Should we say it like this or that? Find what resonates with your customers.
Speed up feedback loops
Instead of learning in months, learn in hours.
Validate your messaging
Is your messaging clear, relevant, and striking a chord?
Identify pain points and desires
Find out what your customers want and how they want it so you can sell better.
Stand out from the competition
Escape the sea of sameness, make it clear why they should choose you over the competition.
B2B audiences
Pricing
Resources
Wynter Games
Live series on finding,
understanding, and appealing
to buyers.
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Tips on messaging and
GTM strategies.
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Live and on-demand
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Blog categories
Featured posts
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Target customer feedback
Go-to-market
Messaging
Wynter updates
All Blog Posts
Customer interviews: How to always get a “yes!” [Template included]
Hello Wynter! Goodbye Copytesting!
Radical differentiation: 5 steps to make your product stand out
B2B buyer personas: The whole process, tools, and templates
Data-driven personas: How to build them in one hour
Differentiation strategy
Go-to-market strategy: Examples and steps to make an impact
Product marketing metrics: Which are important and how to track them?
How to write a product narrative in 2022: The 8 elements of a high-growth strategy
How to compete and win on messaging
How B2B companies need to win in mature, crowded categories
Create a powerful message map: A step-by-step guide [+Templates]
Know exactly what your buyers want and improve your messaging
Get rich qualitative insights from verified B2B audiences in just 24-48 hours.
Launch a messaging test
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