B2B teams jump from positioning discussions to copy without a shared method. Founders, product marketers, sales, and product teams end up describing the same offer differently.

The free Wynter and Olivine Marketing B2B messaging course provides a self-paced sequence for audience research, strategic narrative, positioning, message hierarchy, copy, and validation.

See how the course works

Watch the B2B Messaging course trailer right here:

What you will build

Throughout the course, you will learn how to:

• Develop a deep understanding of your target audience, their pain points, and aspirations, allowing you to tailor your messaging to their needs.
• Craft your strategic narrative, positioning, and copy that grab attention and drive conversions.
• Utilize the power of storytelling to establish emotional connections with your audience and make your messaging more memorable and impactful.
• Define your personas and their jobs to be done.
• Test and optimize your messaging using a data-driven approach, ensuring maximum impact and return on investment.

Who this course is for

• Product marketers aligning sales, product, and leadership around one message.
• Founders creating the first repeatable message for a real product and market.
• GTM teams preparing a launch, repositioning, or website rewrite.

You need a real product and defined target customer. You do not need prior messaging training.

Format and curriculum

Our messaging course for marketers is designed to be completed at your own pace and is divided into bite-sized videos that are easy to digest. You can choose to finish the course in a few hours or spread it out over a few days or weeks.

With a wide range of topics being covered – from the basics of messaging to more advanced topics like developing messaging frameworks and conducting messaging audits – this course will help you take your messaging to the next level and set you up for success in your marketing strategy.

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How to use the course with your team

1. Complete one module and produce its working artifact.
2. Review it with sales and product. Resolve disagreements with customer evidence.
3. Test the resulting message with target buyers before approving final copy.

Repeat the loop for the next module. Do not watch the full course and postpone every decision until the end.

So,  sign up for the B2B Messaging course today and take the first step towards elevating your marketing game. It doesn't matter if you're a product marketer, a startup founder, or a member of a GTM team; this is perfect for anyone who wants to build a strong foundation in messaging.

Once you complete the course, don't forget to grab your certificate of completion. And, of course, share it with your colleagues and friends in the industry. We're all in this together, and we can work towards elevating product marketing and helping companies communicate their value to the world.

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Wynter is an on-demand B2B market research platform for message testing, preference testing, and ICP research. Get feedback from identity-verified B2B buyers in 12-48 hours, subject to audience incidence and study scope.

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