On-demand market research platform for B2B

Wynter tells you what your target audience thinks, needs and wants. Insights at a fraction of the speed of traditional market research.
‍
• Market and brand research surveys
• Target persona (ICP) research
• Message testing
‍
All on-demand, offered through a self-serve platform, results delivered in under 48 hours.

Book a demo

Sign up

Marketing leaders at top B2B SaaS companies use Wynter

Paddle validated their new strategic direction using Wynter.

Source

Over 40% increase in conversion rates of demo and home page.

Source

Databook found the perfect category and grew their inbound leads by 10x

Source

We're the specialist in qualitative B2B insights

You should choose Wynter if you care about:
‍
• Speed of insights. Tests and surveys completed in under 48 hrs.
• Vetted B2B tech participants. Everyone's verified with their LinkedIn profile + corporate email address.
• Self-serve platform. Launch research on-demand with a few clicks. Instant summaries for results.

Wynter is the right fit for you when you're wondering what your ICP pain points are, how to best market to them, and how to get to messaging that really resonates with them.

Get rich, qualitative intel straight from your target customers

Wynter gives you access to its proprietary network of 60,000+ B2B professionals, your target customers.

Every participant's identity is verified through LinkedIn and their corporate email.

High-quality research insights delivered in 12-48 hours. 100% self-serve platform.

See if we have your audience

How we recruit people

Dave Gerhardt

Founder

Exit Five

I don't know why every B2B marketing team isn't using Wynter.
‍

Guillaume Cabane

Co-Founder & General Partner

HyperGrowth Partners

Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Find out what your target customers want

Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours.
‍
B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.

ICP and market research surveys

Know what your target market needs, so you can market to them better

Survey your exact target customers about their important problems. Learn what they think the solutions are, and what they think of you.

1

Identify your target customers' big important pain points

2

Find out what triggers them to go look for solutions

3

Learn how they buy, their internal workflows

4

Discover what non-obvious channels they use to explore solutions

5

Know what they think of your brand vs competitors

B2B message testing

Learn how your messaging is resonating with your target customers

Discover what they need to hear to convert.

Appcues improved their visit to signup conversion rate by 73% after message testing. Cognism boosted visit to demo booking
conversion rates over 40%.
‍
‍The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:‍

1

Clarity

Explain your product so your target customers get it.

2

Relevance

Make the ideal customer feel it's for them.

3

Value

Increase both motivation to take action and willingness to pay.

4

Differentiation

Explain why choose you over alternatives.

Wynter tells you how your messaging performs across all these four layers. Know what to improve, convert more customers.

Additional ways to use Wynter

You can get target customer insights in multiple other ways:

1:1 interviews

Interview your target customers about anything.

Read

On-demand sales demos

Test your pitch with your ideal buyers *before* you go to market.

Read

Brand research suveys

Brand awareness and preference among category buyers.

Read

Preference tests

Which value proposition is most compelling to your ICPs? Let them vote.

Read

Alternatives to Wynter

Wynter is the right choice when you value:
‍
• Speed of insights (we deliver results in 12-48 hrs)
• High quality B2B audiences (targeting by title, industry, company size)
• Self-serve (no setup, no meetings, no fees for "programming" the survey)

Alternatives:

Panel companies

User testing platforms

Market research agencies

These marketers use Wynter to get their B2B insights

Launch your test or survey in the next couple of minutes.

Sign up now

Book a demo

Jess Petrella

Director of Product Marketing

Unbounce

The quality of responses is a 10/10. Possibly the most difficult thing to achieve: your product delivers better than advertised.

Deborah Kelson

VP Marketing

Switchboard

We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again

Paul Zalewski

VP Marketing

Verblio

Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.

Marcus Taylor

CEO

Venture Harbour

The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold

Brad Kilpatrick

Senior Director

Ramsey Solutions

We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.

Scott Tousley

Head of Marketing

HubSpot

We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.