B2B message testing platform

Get up to 73% more demos and signups through better messaging

Messaging is the most important part of marketing. You measure every metric imaginable, but how do you know your messaging is working?

Test messaging with verified target B2B customers
• Target by title, industry, company size
• Results in just 12-48 hrs
Demand gen and product marketers at leading companies use Wynter
HubSpot testimonial logo
Intercom testimonial logo
Unbounce testimonial logo
DigitalOcean testimonial logo
Shopify Testimonial logo
73% increase in visit to trial conversions after improving their messaging.
Over 40% increase in conversion rates of demo and home page.
Paddle validated its new strategic direction and brand makeover.

Right now it's not about new marketing spend or some new channel.

It's about getting more out of the people already hitting your website.

80% of your conversion rate is determined by your messaging. You improve the effectiveness of your messaging by focusing on these individual layers:

Explain your product so your target customers get it.
Make the ideal customer feel it's for them.
Increase both motivation to take action and willingness to pay.
Explain why choose you over alternatives.

Wynter gives you data on how your messaging performs across all these four layers, so you can improve and convert more customers.

Get on-demand feedback from your target B2B customers

Wynter gives you access to our network of verified B2B professionals.

Easily filter to your true ideal customer profile (ICP) by:

• job titles / seniority,
• industry,
• company size.

Try the interactive audience selection demo

Gather audience feedback in four different ways

Tap into Wynter's B2B audiences. Full results in just 12-48 hours.
B2B message testing
Get feedback on your messaging and copy. Test your website or mockups.
Learn more
Target customer surveys
Survey your prospective B2B buyers about their needs, wants and pain points.
Learn more
B2B user testing
Videos of your target customers browsing your site while narrating out loud.
Learn more
Preference testing
Let your target customers vote on different value propositions or layouts.
Learn more
Dave Gerhardt
Exit Five
I don't know why every B2B marketing team isn't using Wynter.
Guillaume Cabane
Co-Founder & General Partner
HyperGrowth Partners
Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Get insights on where your messaging misses the mark

Conduct message testing to learn if your target customers find it clear, relevant and compelling. Use the insights to improve your messaging, value propositions and differentiation.

> Click here to see interactive demo of message test results.
Effective messaging helps you convert more customers:

> Appcues increases conversions by 73%
> Cognism boosts conversion rates by 40%

These marketers use Wynter to get their buyer insights

B2B companies turn to Wynter to build messaging that works.
Jess Petrella
Jess Petrella
Director of Product Marketing
The quality of responses is a 10/10. Possibly the most difficult thing to achieve: your product delivers better than advertised.
Deborah Kelson
Deborah Kelson
VP Marketing
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
Photo of Paul Zalewski
Paul Zalewski
VP Marketing
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
Photo of Marcus Taylor
Marcus Taylor
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
Photo of Brad Kilpatrick
Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
Photo of Scott Tousley
Scott Tousley
Head of Marketing
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.