Find out what your target customers need to hear to convert.

On-demand target customer insights and message testing for B2B SaaS. Results in 12-48 hrs.
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• Test your messaging with target customers
• Survey, interview or user-test your ICPs
• Target B2B decision makers by title, industry, company size

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Demand gen and product marketers at leading companies use Wynter

73% increase in visit to trial conversions after improving their messaging.

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Over 40% increase in conversion rates of demo and home page.

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Paddle validated its new strategic direction and brand makeover.

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Get up to 73% more demos and signups through better messaging

The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:
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1

Clarity

Explain your product so your target customers get it.

2

Relevance

Make the ideal customer feel it's for them.

3

Value

Increase both motivation to take action and willingness to pay.

4

Differentiation

Explain why choose you over alternatives.

Wynter gives you data in just 12-48 hrs on how your messaging performs across all these four layers, so you can convert more customers.

Use Wynter to find your ICP, nail your messaging, and generate demand

Source feedback or book meetings with ideal target customers. Everything on-demand. Results in 12-48 hrs.

1. Develop your GTM and messaging strategy from target customer insights

Whoever knows their ICP the best, wins.

If you know what customers' pains are and desired gains are, you can create highly effective marketing. Your messaging should come from ICP insight.

Wynter is the easiest and fastest way to get insights from B2B companies, on-demand.

ICP research surveys

Identify who are your best-fit customers: those who get it, care a lot about your unique value, and see the value in paying for it.

Discover what they think, want, and how they want it.

Demand research surveys

Survey your ICPs about the problems your product solves. Use the insights as the foundation for your messaging and GTM strategy.

B2B market research surveys

Conduct brand awareness surveys to learn about your mental availability building efforts and category buyer preferences. Aided recall and unaided recall.

Target customer interviews

Book and conduct 30 or 60 minute interviews with your ICPs. Get rich qualitative data on their pains, desired gains, and how they perceive you.

2. Find messaging that resonates with your target buyers

B2B message testing

Effective message testing is effective marketing. Get data on how your target audience perceives your messaging, and what you need to do to improve it.

Preference tests

Which value proposition is most compelling to your ICPs? Let them vote.

B2B user testing

See videos on how your target B2B customers navigate your site, signup funnels and product onboarding. Identify sources of friction, so you can fix them.

3. Book sales meetings with target accounts, on-demand

How many qualified demos do you need to add to your pipeline? Book 5, 10 or 20 demos with your ICPs, and we'll get them scheduled within a week.

On-demand sales meetings

Once you have identified your ICP and have nailed your messaging, you're ready for more demos.

You can use Wynter as your BDR, and book demos. Select and define your ICP, pick desired quantity of meetings, and we'll do the rest.

Get a demo

Dave Gerhardt

Founder

Exit Five

I don't know why every B2B marketing team isn't using Wynter.
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Guillaume Cabane

Co-Founder & General Partner

HyperGrowth Partners

Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

We have your ICPs. 50,000+ verified B2B decision makers.

Wynter gives you access to verified B2B professionals. Nobody can match our B2B audience quality.

Our audiences are not a repurposed consumer panel like you'd get with panel companies. Every participant is verified via LinkedIn as well as their corporate email.

Try the interactive audience selection demo

See if we have your audience

How we recruit people

Get insights on where your messaging misses the mark

Conduct message testing to learn if your target customers find it clear, relevant and compelling. Use the insights to improve your messaging, value propositions and differentiation.

> Click here to see interactive demo of message test results.
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Effective messaging helps you convert more customers:
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> Appcues increases conversions by 73%
> Cognism boosts conversion rates by 40%

Find out what your target customers want

Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours.
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B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.

These marketers use Wynter to get their buyer insights

Launch your test or survey in the next couple of minutes.

Get a demo

Jess Petrella

Director of Product Marketing

Unbounce

The quality of responses is a 10/10. Possibly the most difficult thing to achieve: your product delivers better than advertised.

Deborah Kelson

VP Marketing

Switchboard

We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again

Paul Zalewski

VP Marketing

Verblio

Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.

Marcus Taylor

CEO

Venture Harbour

The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold

Brad Kilpatrick

Senior Director

Ramsey Solutions

We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.

Scott Tousley

Head of Marketing

HubSpot

We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.