Product-based differentiation is going away.

Win on messaging.

Wynter helps B2B companies convert more best-fit customers through message testing.

On-demand feedback and intel from people who match your ideal customer profile.

Set up a research study in minutes, results in 12-48 hours.

Wynter is a product marketing research platform.
  • Conduct message testing for website, ad, and email copy.
  • Run customer development surveys to learn about your audience
  • Test with verified B2B audiences: target by job title and industry

Sign up freeGet a demo

Most popular audiences:

Start seeing your product the way your customers see it.

Wynter gets you data on where your messaging misses the mark, so you can fix it and convert more customers.

This is what the messaging test results look like:

Wynter messaging test results
Wynter is the only message testing tool for B2B which gives you insights from your target audience. Set up a messaging test in minutes, get results in 12-48 hours.

Learn how audience thinks about the problems you solve

Survey people in your target audience and learn what they want, how they want it.

What are the top pains they want to solve? What are their desired gains, the progress they're looking to make?
Find out with Wynter customer development surveys.

Getting your messaging right is almost as important as getting to the right product

The symptoms of ineffective messaging aren’t easy to spot.

You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working?

That's where message testing comes in.

B2B research panels: target audiences by job titles, industry, company size

Tap into our proprietary on-demand network of screened professionals. Everyone is hand-vetted and validated through LinkedIn.

Target 30+ job functions. New audiences added monthly.

Win with better messaging

They use Wynter for insights and impact

B2B companies use Wynter to build messaging that works.
Set up a test in minutes
Brad Kilpatrick
Ramsey Solutions
Senior Director
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
Elliot Roazen
The Hub, Unilever
Growth Marketing
Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.
Paul Zalewski
VP Marketing
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon
Scott Tousley
Head of Marketing
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.
Marcus Taylor
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
Iterate fast, grow faster

Get a personal tour.

Sign up for a demo and find out how Copytesting can help you grow your business.
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“Copytesting has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.”
Elliot Roazen
Acquisition Marketing @ The Hub, Unilever's in-house innovation center