How Wynter works

Discover what the problems with your messaging are, so you can fix them and convert more customers.

TL;DR: How it works in 5 steps

1. Pick a URL on your site, or upload a creative (e.g. mockup, ad, email).
2. Choose your target audience (incl B2B audiences). We deliver the panel.
3. Select areas on the page to get data on, choose research questions.
4. Review results after 1-2 business days.
5. Make changes based on the new insights. Profit.

Get answers to business questions like:

• Which of the arguments you're making are really resonating?
• Which benefits are they most interested in?
• What does the headline make them feel?
• Does the reader feel we understand their role and challenges?
• What in my messaging turns the audience off?
• After seeing our web page, how would they describe what this product is?
• Is it clear how we're different from other competing solutions (if at all)?
• Do they understand the copy in the third paragraph?
• After reading everything, what remains unclear?

Detailed overview on how to set up messaging tests with Wynter

Step #1: Decide on the page to test

Wynter is best for pages where you communicate your key messaging, where you try to get the visitor to take action.

This is typically your home page or a landing page. If I was CXL, I might choose this page:

#2: Pull that URL into Wynter

Wynter takes a screenshot of the URL.

Or you can take your own screenshot, and upload it. Great for mockups, private pages, or email copy.

#3:  Highlight areas you want audience insights on

You will get feedback on the whole page plus you can choose 3 areas for granular feedback.  

You might have different questions about different content blocks, so you can ask different questions about each selected area.

#4: Panel selection

Choose whether you want a consumer panel or B2B panel, and which specific audience from within that panel.

You can choose between several pre-made audiences we've built. 

Each panel consists of people from a specific job function - like marketing, sales, or product.

For each audience, you can select the level of seniority you want to target: specialists, middle management, or senior leadership.

Each level of seniority adds to the cost.

New audiences are added every month.

Where does the audience come from?

We have our own B2B panel. Our proprietary B2B panel is made up of engaged, professionals from various industries and roles who provide insightful responses to your research questions. All validated through LinkedIn. Target by title, seniority, industry, and company size.

For consumer audiences we tap into various reputable panel recruitment APIs.

Step #5:  Get the full results in 1-2 days

The responses start coming in real-time. Once the panel is complete, you will receive an email from us. 

#6:  Go through the data, extract the insights

The data will show what's unclear or confusing, what resonates with your audience, and what turns them off.

You will discover your blind spots - questions that remain unanswered even after reading everything.
The data you get will be as granular or as broad as you want. You determine the areas you want feedback on, as well as the research questions.

#7:  Tweak your messaging

Now you know exactly how to improve your messaging!

Armed with new insights, make edits to your copy, or pass the data to your copywriter.

Once you have a new version, run a new message test to see if your changes are having addressed the identified issues, or ship the updates live. 

Know exactly how to improve your messaging

Setting up a messaging test takes only minutes.
per user, per month
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