Wynter is a message testing platform.

Test messaging with target B2B customers in a matter of hours.

→ Develop messaging that truly resonates
→ Validate pain points and benefit statements
→ Increase conversion rate and website sales velocity

On-demand qualitative insights from verified B2B audiences. Target by title and industry. Results in just 12-48 hrs.
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Only pay to launch tests.
Wynter full page messaging test results.
Demand gen and product marketing people at leading companies use Wynter
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Appcues increased their visit to trial conversion rate by 73%.
Cognism increased conversion rates of demo and home page by 43% and 40%.
Paddle validated its new strategic direction and brand makeover using Wynter.

Get feedback from your
B2B target customers,
on-demand

Wynter gives you access to an on-demand network of screened and verified B2B professionals. Target 80,000+ hand-validated audience members by job title, industry, headcount.

Results delivered in just 12-48 hrs.
Wynter results example

Discover which messages your buyers need to hear to convert

Messaging is twice as influential as design when it comes to converting new customers. But the symptoms of ineffective messaging aren’t easy to spot.

You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working?

Wynter's B2B message tests use the Message Layers™ framework to give you data on 4 heuristics you need to boost message effectiveness:

• Clarity: do they get it?
• Relevance: is it clear who its for?
• Value: how badly they they want it?
• Differentiation: why choose you?

You'll get insights from real target customers on where your messaging misses the mark, so you can fix it and convert more customers.

Find out what your target customers want. Only takes a few clicks.

Companies that are laser-focused on their ICPs (ideal customer profiles), win. Conducting ICP research used to be a pain, but Wynter has essentially made it point and click.

Buyer intelligence surveys by Wynter let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about. Results back in 12-48 hrs.

Use the insights to craft more relevant, more compelling messaging.
Dave Gerhardt
Founder
Exit Five
I don't know why every B2B marketing team isn't using Wynter.
Guillaume Cabane
Co-Founder & General Partner
HyperGrowth Partners
Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

These marketers use Wynter to get their buyer insights

B2B companies in SaaS and ecommerce turn to Wynter to build messaging that works.
Deborah Kelson
Deborah Kelson
VP Marketing
Switchboard
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
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Paul Zalewski
VP Marketing
Verblio
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
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Elliot Roazen
Growth Marketing
The Hub, Unilever
Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.
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Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
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Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
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Scott Tousley
Head of Marketing
HubSpot
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.